
Photography Tips
Your first acting headshot in the Bay Area
What casting directors want is simpler (and harder) than you think.
Read more →Advice, reflections, behind-the-scenes stories, and studio updates.

Photography Tips
What casting directors want is simpler (and harder) than you think.
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Photography Tips
It's not your face. It's your photos.
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Photography Tips
Everyone asks what to wear. The answer is simple.
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Advice
I want to tell you a story about how my headshot made me feel less helpless.
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Craft
Your profile picture is telling your story, whether you meant it or not.
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Advice
I post my pricing clearly so you can make an informed decision. And I never charge extra for tweaks—I'm so committed to that it's even in our contract.
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Advice
Aging does happen. Besides basic skincare and session prep, I'll deemphasize wrinkles and help your personality outshine your age—or enhance it.
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Advice
School photos and DMV mugshots are about as personal as an assembly line. (Just look at my old driver's license.) The good news is it wasn't you, it was your photographer!
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Advice
That's because you're a human! Cameras are weird. Even models had to learn how to turn it on.
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Craft
Without capable artists at every stage of production, you’re wasting your money.
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Craft
Imagine getting a robocall that opens with, "Hi firstname! I don't care enough about working with you to be here for this conversation, and please ignore the very real possibility I still won't be after you buy something."
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Reflection
Sometimes I stumble into the obvious: When you career pivot, it's super tempting to burn the boats.
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Advice
The camera makes an educated guess at your skin tone, but it can't know. I do.
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Advice
I get it. I've been both employee (free when you're exhausted) and business owner (more flexible, less free time). It's why we put off everything from portfolio updates to oil changes. But just like those, the sooner you get your headshot dialed in, the more it can do for you.
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Craft
Showing your real self matters because you work with your coworkers in reality.
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Craft
At least not authentically. Even a left-field idea is table stakes now. You have to bring what matters. You have to bring style.
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Craft
Hot take: It's getting harder to tell a photograph from a generated one.
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Reflection
I've run a small business for 20 years. I can't remember a time I wasn't saying, "Wait, how am I killing it? Wasn't it just killing me?"
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Advice
Your headshot is a gift—if you use it that way. Like every part of your brand, your headshot can work for you or it can take up space.
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Advice
Your headshot is your best chance to own your story. You get to tell strangers why they want to meet you—or not.
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Craft
The fact that most pictures of you suck is why image generators will always suck at making them.
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Craft
Only a close-up photograph gives you time and permission to admire a stranger's eyes.
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Craft
Glad you asked! Because we work together to make the best images of you possible.
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Photography Tips
The other day I shared three hacks for managing your age in pictures. Here are three more, this time for selfies or content creation.
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Photography Tips
If you're over 40, your profile picture is a tightrope.
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Craft
You laugh *your* way, stare off meaningfully *your* way, remember your grandma *your* way. Professional photos should be easy—if your photographer knows what they're doing.
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Photography Tips
Here's what separates a great headshot from a shitty one. There's the obvious and the subtle, and I'll cover both.
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Craft
Even when AI no longer hallucinates, headshot generators will still have a fatal problem.
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Reflection
I have a habit of bulldozing introductions. Let's fix that.
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Photography Tips
You did it right and made too many pictures. Which ones are good? Glad you asked.
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Photography Tips
How do you get a truly great profile pic? Options.
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Craft
If your photographer sent you home with hundreds of pictures, they failed.
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Craft
I’m casually obsessed with Liquid Death. At first I was mildly horrified. It’s water in a can. That costs more than water in a bottle. Then I got it.
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Reflection
In my life, there’s a Before and After realizing what being wrong could do for me.
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BTS
Between school photos, the DMV, and passports, we've been trained: Picture time sucks.
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Advice
Confidence is not the opposite of vulnerability. You can be both confident and willing to be wrong.
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Craft
When you're out of your comfort zone and relying on someone else, how good are they at reading your needs?
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Craft
We don't think of light as gendered, but boy (see what I did there), do we gender it.
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Craft
Right now everything’s BTS: “authenticity” that has to keep proving its bona fides. When someone named the “Gen Z shake” I’d seen in so many vertical videos, all I could think was "Hurray… more performative bullshit."
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Photography Tips
If you've ever thought, "Ugh, I hate picture time," that's because your photographer sucked.
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Craft
It’s telling that the headshot generators compete on accuracy.
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BTS
Why review images *during* a shoot? Isn't that a waste of time?
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Craft
To be trustworthy you have to be willing to be wrong.
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