How do you get a truly great profile pic? Options.

When you get something you’re happy with it can be tempting to stop. My advice: push through. Who cares if you make more? They’re all digital; the only cost is time. In my sessions, we might shoot 400 or more. (Which is why I developed systems to sort them.)

Natalie had great presence but her mouth position made her look unsure. Her eyes were perfect, so we added a hint of smile.

If you think you’re done, try one more round. You might find gold at the bottom.