I have a habit of bulldozing introductions. Let’s fix that.

Hiii, I’m Adam.

I designed and art directed at startups, small farms, mid-size firms, and big corporate for 20 years. I ran a poetry press for 10, and a filthy-mouthed guide to Albuquerque for seven. There was a lot of overlap. Everywhere I went, I tried to make meaning. Antimicrobial medical startup? Let’s save some lives. Home lighting? People need to see (and the different whites are confusing). Give me a week, I can make this holy work.

I started shooting portraits in 2014. Adored it. The power to reveal something profound with a face—intoxicating. But the business… I hated networking as much as it scared me. Design paid the bills, and photography stayed a side-hustle.

Then I moved to the Bay Area, found an audience for my vision…

And everything changed

I hired a career coach, filed the paperwork, filled out my portfolio. For the first time in since I was a kid, I unabashedly believe in what I’m doing again.

Why on earth am I starting now? Because deep down, I believe a great picture of you can change not only how you feel about yourself, but how the world feels about you. It can help you get a job, get a date, and get a through a hard time. Because on every level, I think most of us just need to be seen.