Wear what makes you feel like you on a good day
That's it. Now get on with your day.
Okay, I'll elaborate. "Go navy and avoid patterns" isn't bad advice, it's just generic. I less about what looks good than what makes you feel good, which is what makes you look good.
The practical stuff
- Solid do colors photograph cleanest. Busy patterns compete with your face. Simple patterns are cool, and they are a way to show off some of your personality.
- Fit over fashion. Bring things that gently hugs your neck.
- Layers give us options. A jacket on, jacket off, collar down or popped — four looks in one outfit change. I tell every client at my Oakland studio to bring 6–8 tops and we'll decide together.
- No logos. Unless it's yours, or a local brand or artist you're professionally hyping.
What I actually care about
I care about your comfort. When you walk in wearing something you love, it's all over you. Your shoulders drop. You breathe. It's easier to stop performing when you feel like yourself.
Forget what everyone else is wearing. Pull on what makes you feel powerful (as long as it's not busy).
The Bay Area exception
If you're in tech, creative, or any Bay Area industry where the dress code is "it depends," lean into that. I've shot founders in band tees and attorneys in leather jackets. The photos worked because they stretched into them and felt comfortable.
Dress like your people. In the right room a hoodie is a power move. No costumes.
The one rule
What's your goal with these pictures? If you're trying to get a date, dress for a date. An interview, an interview. An audition, an audition.
And if you're still not sure, text me a photo and I'll tell you which one to bring. That's literally what I'm here for.