TwinPalms Phuket is a luscious resort hotel in Thailand. Their digital marketing didn’t match the quality of the resort experience. I set out to bring them into alignment.
With a re-envisioned website and an innovative approach to traditional emails, the developer and I dramatically increased customer satisfaction and repeat bookings.
Time Frame
2016
Objective
Strategically redesign marketing to increase customer satisfaction
Role
Sr. Designer (freelance)
Software
Illustrator, Photoshop, WordPress
Skills
- Attention to Detail
- Collaboration
- Concepting
- Design
- Retouching
- Strategy
Web Redesign
This first challenge was to deliver the resort’s high level of luxury and service on the web. I reorganized the site, surfacing the most sought-after information on the front page, and simplifying booking.
Development
Final
Dynamic Emails
The next challenge was repeat booking. I collaborated with a developer on a series of dynamic emails, with recommendations informed by the forecast and guest interests. Repeat booking increased by 11%.
Development
Surfaced the information guests are looking for, and give them more reasons to believe.
Final
How it Works
Examples
Confirmation
Pre-Arrival
Post-Stay
