Albuquerque is so dense even the locals miss a lot, so business owners and the tourism office were missing crucial opportunities.
Learning from my small press, I assembled a diverse group of creatives and salespeople, who each gave the book their points of view.
With grant funding, a modest cover price, and clever social marketing, we grew it from 125 copies (printed in my living room) to 250,000.
Time Frame
2005-2012
Objective
To establish and grow a crowd-sourced guidebook that reflected the city’s unique personality
Role
Creative Director, Designer, Editor
Co-Founder
Eric Bodwell
Business Manager
Susan McAllister
Art Director
Andrew Berry
Designer
Mitch Wilcox
Illustrators
Chris McAffee, Dave Briggs, Jeremy Owen, Shawn Peters, Wenchkin
Photography
Daniel Hulsbos
Editors
Peri Pakroo, Kat Cox
Sales
Christina Bouajila, Emily Landis, Marya Jones
Assets
Software
Acrobat, Illustrator, InDesign, Photoshop, WordPress
Skills
- Art Direction
- Attention to Detail
- Creative Direction
- Design
- Editing
- Leadership
- Production
- Relationship Building
- Research
- Retouching
- Strategy
- Writing
2009
2010
2011
2012
