My colleagues and I formed CVS’s first RMN campaign team, crafting and consulting on creative for national brands. Ads run on major sites such as The New York Times and WebMD, and locally at CVS.
In my first three months I shifted our design workflow from Photoshop and PowerPoint to Illustrator, boosting efficiency by 40%.
Time Frame
2023–Present
Objective
Grow CVS’s Retail Media Network by creating and QC-ing exceptional ads for national brands
Role
Sr. Designer
Creative Director
Allison Volpicelli
ACD
John Tremblay
Project Manager
Francine Molina
Art Directors
Mario D’Amato, Alyssa Gibson, Greg Mingels, Glenn Soulia
Designers
Henry Cassidy, SungSoon DeSouza, Kaitlyn Gernatt, Jean Hudson, Greg Scott, Iván Torres
Writers
Sarah DAngelo, Jessie King, Ese Ofurhie, Jack Savage
Software
Illustrator, Photoshop, PowerPoint
AI
ChatGPT, Dall·E
Skills
- Attention to Detail
- Concepting
- Design
- Leadership
- Relationship Building
- Retouching
- Strategy
- Workflow Optimization
Design & Direction
CVS-Brand Vitamins
Development
Final
The cool colors reflect rest and pop the CTA. The yellow gradient gives depth. The dark blue backgrounds are crops of the CVS Heart.
DCO Template Overhaul
The challenge was to maintain design direction, vasty improve production time, and deliver editable files to our Dynamic Content Optimization partner.
← Received
Refined →
← Optimized
Redeployed →
