CVS

My colleagues and I formed CVS’s first RMN in-house agency, crafting creative for national brands. Ads run on major sites such as The New York Times and WebMD, and locally at CVS.com.

In our first year, I built trust with the creative team and account managers by over-delivering, pitching bold ideas, and tightening CMX’s visual identity.

Time Frame

2023–Present

Objective

Build confidence in CMX by creating exceptional and innovative advertising for household brands

Role

Sr. Designer

Creative Director

Allison Volpicelli

Project Manager

Francine Molina

Art Directors

Alyssa Gibson, Greg Mingels, Glenn Soulia

Designers

Henry Cassidy, SungSoon DeSouza, Kaitlyn Gernatt, Jean Hudson, Greg Scott

Writers

Sarah DAngelo, Jessie King, Ese Ofurhie, Jack Savage

Software

Illustrator, Photoshop, PowerPoint

AI

ChatGPT

Skills
  • Attention to Detail
  • Concepting
  • Design
  • Leadership
  • Relationship Building
  • Retouching
  • Strategy
  • Workflow Optimization

CVS-Brand Vitamins

First Round

The challenge was to make vitamins exciting. The cool colors reflect rest; the dark blue backgrounds are crops of the CVS Heart.

Development

Final

Second Round

I was then asked to expand the campaign. I used color to reflect each vitamin’s benefits; yellow for alertness (B12), blue for stability (cognitive support), etc.