LEDVANCE is a lighting pioneer, managing the SYLVANIA General Lighting brand. As a Senior Graphic Designer, I led the eCommerce team with a blend of digital design and strategic storytelling. I designed landing pages for key retailers like Menards and the Home Depot, and led a CX-driven design of our Amazon brand store. My focus was on transforming lighting products into aspirational lifestyle choices, particularly emphasizing Smart Lighting’s practical benefits and aesthetic appeal.

I championed hiring, then mentored a junior designer, fostering a culture of creativity and precision. Strategically, I leveraged LEDVANCE’s 100-year reputation to strengthen our eCommerce positioning, conducting thorough competitive analysis. Collaborating across departments, I contributed significantly to middle- and bottom-funnel product marketing, and streamlined our creative process by 17%.

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