Post-sale Setup and How-To documents, available directly from the Amazon product detail page and LEDVANCE brand store, and from the DTC site.
Social spot.
I condensed large volumes of product performance data into a readable B2B chart.
Landing page for menards.com explains new US Dept. of Energy lighting legislation (2022), and how it will affect consumer choice.
I led the team compositing and crafting photorealistic assets entirely in Photoshop to create convincing application images on product detail pages.
I led the team compositing and crafting photorealistic assets entirely in Photoshop to create convincing application images on product detail pages.
An educational graphic to introduce consumers to the rather confusing world of color temperature in LED lighting.
I built in-depth onboarding documents for new hires, contractors, and agencies, to keep everyone on the same page. This allowed everyone to leverage complex archives, repurposing content from one job to the next.
Infographic-style application image for new product.
I created illustrations for application images, based on provided product photography.
I conceived and designed this Amazon A+ infographic to simplify the many options for this exciting LED under-cabinet light.
I art-directed thousands of application images, as well as retouching.
I built photo-realistic products into stock photography for compelling Amazon A+ content.
