In early 2020, consumers were focused on cost-cutting home improvement projects, presenting unique opportunities for lighting. I tailored a brand toolkit while making myself a product expert, then designed and art directed aspirational point-of-purchase imagery that spoke to consumers’ pain points.
Through continuous refinement, my team increased production efficiency by 68%.
Overall, my team drove an overall 200% YOY increase in eCommerce sales. The company still uses my toolkit today.
Time Frame
2020-2023
Objective
Refine eCommerce visual identity to boost sales and increase consumer confidence
Role
Sr. Designer, Art Director
Software
After Effects, Figma, Illustrator, InDesign, Photoshop
Skills
- Art Direction
- Attention to Detail
- Concepting
- Design
- Leadership
- Photography
- Relationship Building
- Research
- Retouching
- Strategy
- Workflow Optimization
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