Art Direction

We don’t think of light as gendered, but boy (see what I did there), do we gender it. Women should have every crease filled. (We call it “beauty light.”) Men are allowed rough texture and deep shadows (where our feelings live). There are obvious exceptions… but they’re exceptions. Every photographer I learned from set it…

Why do we keep trying to manufacture authenticity? Right now everything’s BTS: “authenticity” that has to keep proving its bona fides. When someone named the “Gen Z shake” I’d seen in so many vertical videos, all I could think was “Hurray… more performative bullshit.” Stripping away production value doesn’t make you more real, any more…