The challenge: Develop and design a truly local guidebook for discerning guests with five days in Albuquerque, New Mexico. Direct editors, designers, illustrators, and art directors to give each edition unique and compelling flavor. Brainstorm and handcraft marketing materials in studio. Print covers and guts on printer's overstock paper until they ran out, making most copies unique (2009 & 2011 editions). Throw huge parties.
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