This startup installed a premium, silver-infused plastic film on surfaces like counters, desks, and touchscreens. Silver (periodic table: 47) naturally attacks pathogenic bacteria.
The founders had a successful business wrapping luxury cars in protective plastic film, and were given early exclusive access to a version infused with silver.
I built their visual identity around medical-grade luxury, targeting an affluent, health-conscious, local New England market.
They rejected most of my designs.
In 2024 I went through my old sketches and made them anyway. This is my vision for the brand. The project is ongoing.
Time Frame
2019–2020
Objective
Launch startup
Role
Sr. Designer
Software
Illustrator, InDesign, Monday.com, Photoshop
Skills
- Attention to Detail
- Concepting
- Design
- Leadership
- Relationship-building
- Retouching
- Strategy
Business Card
Inspired by novelty coffee mugs, I designed these cards for thermochromic ink. Invisible at room temperature, “rub and reveal” ink changes color in seconds when it’s exposed to 88°+, creating a surprise as the card is handed off.
Printed on .76mm-thick plastic to echo premium durability, and the plastic film we installed.
Room Temperature
Over 88°
In-Hand
Logo
The Challenge: Create a luxury medical identity to launch a unique and niche startup.
The solution: I started with a modern coat of arms, which also nods to the luxury car brands in the brand’s DNA. Blue is widely associated with technology, medical arts, and the future; the curl is printed in silver, Pantone 877, to stand in for the ionized silver in the product. I then customized the type, making it own-able.
Development
Final
Digital
Signatures
Social Profiles
Coming soon
Swag
Polo Shirt
Consistent with high-end brands, the uniform was understated, keeping the focus on the customer experience.
Water Bottle
Water bottles are bacteria magnets. Hydro Flask was having a moment with New England elites, so they were the natural choice.
