Started in 2005 as a weekend project with a whopping 125 copies in my living room, I grew the Underground Guide to a 250,000/year print run. As Creative Director, I learned to support every role by doing virtually all of them, and eventually hiring for each—production design, art direction, writing, editing; even some ad sales (which I was happy to leave to the professionals!).
The Guide‘s content was crowd-sourced, meaning we would take a review from anyone who had paid for a service three times or more.
2011 02
2011 03
2011 04
2011 05
2012 01
2012 02
2012 03
2012 04
2012 05
2012 06
2010 07
2010 05
2010 04
2010 03
2010 02
2011 01
2010 08
Underground Guide 2009: Candle
2010 01
An Underground Guide to ABQ #6
2009-2010
2009-2010
2009 01
2009 02
2009 03
2009 04
2009 05
2009 06
2009 07
2009 08
2009-2010
2009-2010
