An Underground Guide to Alburquerque

Started in 2005 as a weekend project with a whopping 125 copies in my living room, I grew the Underground Guide to a 250,000/year print run. As Creative Director, I learned to support every role by doing virtually all of them, and eventually hiring for each—production design, art direction, writing, editing; even some ad sales (which I was happy to leave to the professionals!).

The Guide‘s content was crowd-sourced, meaning we would take a review from anyone who had paid for a service three times or more.

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