The Twinpalms resort in Phuket, Thailand is a gorgeous boutique hotel. My team and I redesigned their website and emails to center the unique luxury experience, the breathtaking beauty of the resort, and the offerings around the island. Customer response to the redesign was immediate and positive, resulting in 13% more bookings in the first year.
The Confirmation email used a video embedded directly at the top, with a tour of the room the customer had booked. Each activity and weather-based recommendation in the Upcoming Stay email was built as a module, so it could be added dynamically, depending on data gathered during booking. The copy in the Post-Stay email was also built modularly. The result was an easy-to-populate system that delivered customers progressively more unique messages.