Albuquerque is so dense even the locals miss a lot, so business owners and the tourism office were missing crucial opportunities.
Learning from my small press, I assembled a diverse group of creatives and salespeople, who each gave the book their points of view.
With grant funding, a modest cover price, and clever social marketing, we grew it from 125 copies (printed in my living room) to 250,000.
Time Frame
2005-2012
Objective
To establish and grow a crowd-sourced guidebook that reflected the city’s unique personality
Role
Creative Director, Designer, Editor
Co-Founder
Eric Bodwell
Software
Acrobat, Illustrator, InDesign, Photoshop, WordPress
Skills
- Art Direction
- Attention to Detail
- Creative Direction
- Design
- Editing
- Leadership
- Production
- Relationship Building
- Research
- Retouching
- Strategy
- Writing
